Spectral unmixing (SU) aims at decomposing the mixed pixel into basic components, called endmembers with corresponding abundance fractions. Linear mixing model (LMM) and nonlinear mixing models (NLMMs) are two main classes to solve the SU. This paper proposes a new nonlinear unmixing method base on general bilinear model, which is one of the NLMMs. Since retrieving the endmembers’ abundances represents ...